How To Write An Artist Statement & Other Promotional Materials

December 1 - December 8, 2020

How To Write An Artist Statement & Other Promotional Materials

$100.00

Details Fee Breakdown:
Tuition: $100

Dates and Times:
Tuesday, December 1st ~ 9:00am-11:00am EST
Tuesday, December 8th ~ 9:00am – 11:00am EST

This workshop will focus on marketing and professionalism through a personalized approach to improving your promotional materials. These promotional materials include creating a marketing plan, featuring how to write an artist statement. When trying to exhibit and sell your work, a well written statement can become the core of all your promotional materials. Emphasis will be placed on how galleries, museums and clients will judge your presentation. There will be a lecture and discussion with a ton of content. Participants should be prepared to share samples of their artwork and any promotional materials they are presently using. Open to all levels of artists in any medium.

This class will be conducted live on Zoom. Participants will receive an email from Peters Valley at least 48 hours prior that includes a link and a password. Only registered participants will be admitted.

By clicking the ‘Add to Cart’ button, you are agreeing to our Video Conferencing Guidelines.
1. Remember that any audio/video communication may involve two-way camera and audio usage. This means that the instructor will need to see participants’ work and speak with them about it and may also be able to see and hear what is occurring in their home.
2. Do not make audio or video recordings of lessons. Without the permission of the instructor, Peters Valley School of Craft and other lesson participants, this may be illegal.
3. Do not provide access to the lesson to anyone other than the registered participant.
4. Maintain the confidentiality of other students if you are participating in a group lesson. All individuals participating may be able to see and hear what is occurring in your home.

Level: Beginner and Beyond
Workshop Levels

Definitions of Skill Levels for Workshops

  • Beginner and Beyond: Introductory level course that presents basic knowledge of tools, materials and techniques and is geared towards first timers or those who want to improve and expand their technique. It takes time to build skills.
  • Advanced Beginner and Beyond: Instruction that assumes some familiarity with tools, materials and equipment. Includes reviews and builds on basic skill sets, allows for those with more experience to work at their own pace. Further development of fundamentals, participants have had at least one class or equivalent with professional instruction.
  • Intermediate: Course content that assumes a working knowledge of basic studio tools, materials and equipment necessary to accomplish the projects and techniques to be explored. Participants feel comfortable in the studio setting.
  • Intermediate to Advanced: Course content that requires a proficient working knowledge of studio tools, materials and equipment necessary to accomplish the projects and techniques to be explored in class.
  • Advanced: Assumes proficiency and advanced working knowledge of materials and studio tools and equipment so that the focus is on artistic narrative and/or technical development.
Ages: Adult

Register

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ABOUT THE INSTRUCTOR

Nancy J. Ori

Author, teacher, professional photographer, and exhibitor, Nancy Ori obtained a BA degree in Fine Arts from Elmira College, Elmira, NY and MS degree in Visual Communications from Pratt Institute in Brooklyn.   She worked for 25 years for Ciba-Geigy and Novartis Pharmaceuticals as their corporate photographer and manager of Video and Photographic Services. Ori is currently the owner of NJ Media Center LLC in Berkeley Heights, where she continues to do product, portrait, food, and event photography.  She also enjoys exhibiting her photographs and teaching photography workshops throughout the US, Cuba and Europe.  Nancy was taught by Ansel Adams and then affiliated for many years with the Ansel Adams Workshop in California. In Jersey, she is currently on the faculty of numerous museums and teaches privately. 

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